ENT 320 Public Relations and Networking Skills Entire Course
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ENT 320 Week 1 DQ 1
Description
How are networking and
public relations related to entrepreneurship? What is the significance of this
relationship?
ENT 320 Week 1 DQ 2
Description
What is your personal
definition of networking?
ENT 320 Week 2 DQ 1
Description
What is meant by the
term public relations as it relates to a new or existing business?
ENT 320 Week 2 DQ 2
Description
What are the particular
characteristics of the language of branding and communications? Name 2 examples
of specific branding jargon.
ENT 320 Week 2 Assignment Networking and Public Relations Essay
Description
In an essay
of 350-500 words, explain how networking is used in conjunction with
public relations. Provide two examples of how successful entrepreneurs
have used public relations and networking to their business’ advantage.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your instructor.
If so directed, refer to the Student Success Center for directions. Only Word
documents can be submitted to Turnitin.
ENT 320 Week 3 DQ 1
Description
What type of customer
relationship management techniques can help you maintain a network? Provide 2
examples of existing companies that employ these techniques.
ENT 320 Week 3 DQ 2
Description
Reflect on your
interaction with this topic to date. How will this information help you in the
workplace?
ENT 320 Week 4 DQ 1
Description
Categorize your
existing networks as personal or professional, and then identify how you
maintain contact within each network (Twitter, FaceBook, LinkedIn, etc.).
ENT 320 Week 4 DQ 2
Description
Reflect on this week’s
material and interactions. What have you learned that you can apply to your
personal life?
ENT 320 Week 4 Assignment Philanthropic Cause Essay
Description
In an essay
of 500-750 words, identify and describe a humanitarian cause that
interests you. Outline components of a marketing strategy that you could use to
bring awareness to your cause as well as build a network of supporters for your
business.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.
An abstract is not required.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.
ENT 320 Week 5 DQ 1
Description
What are 2 examples of
how you can expand your personal network using social networks? What social
networks will you use? Why?
ENT 320 Week 5 DQ 2
Description
Reflect on this week’s
material and interactions. What have you learned that you can apply to your
personal life?
ENT 320 Week 6 DQ 1
Description
What are the benefits
of volunteerism within a community? Why should local businesses support
volunteerism within their community?
ENT 320 Week 6 DQ 2
Description
Reflect on your
interaction with this topic to date. How will this information help you in the
workplace?
ENT 320 Week 6 Assignment Community Involvement Essay
Description
In every community,
organizations exist with the purpose of helping others. Establishing and
maintaining networks that include these organizations can be crucial to the
success of a business. Write a 500-750-word essay with the following
components.
1.
Identify and briefly
describe a new business brand or one that needs to be established.
Identify one community
organization that may help initiate or grow this new business. Explain the nature and purpose of the
organization.
1.
Provide two specific
examples of how this organization can help build a business brand.
2.
Illustrate how
building and leveraging networks can help to identify and grow business
opportunities.
3.
Explain how these
networks can sustain long-term relationships.
ENT 320 Week 7 DQ 1
Description
Why is image
management important for a business? For an entrepreneur?
ENT 320 Week 7 DQ 2
Description
How are businesses’
images managed within the marketplace? Give 1 example to support your response.
ENT 320 Week 8 DQ 1
Description
What do you think are
the key components of good reputation management? Why?
ENT 320 Week 8 DQ 2
Description
How are business and
personal images connected? How might this connection help or hurt a business?
Provide at least 1 example to support your response.
ENT 320 Week 8 Assignment Trusted Brands Essay
Description
In an essay
of 350-500 words, compare a brand that you think has broken its brand
promise to its customers to a trusted brand that you think keeps their promise
to their customers. Provide one example for each brand that helps to
support your claim. Explain
how they differ in their marketing approaches and whether or not you
feel their marketing presents the right public image for their brand(s).
Prepare this
assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.
An abstract is not required.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
ENT 320 Week 9 DQ 1
Description
What are the pros of using
jargon and buzzwords for a particular industry? What are the cons of using
jargon and buzzwords for a particular industry? When might you prefer to use
jargon and buzzwords? When might you opt not to use jargon and buzzwords?
ENT 320 Week 9 DQ 2
Description
Post your elevator
pitch for a new small business. As you respond to your classmates’ posts,
identify areas that may need further clarification or elaboration.
ENT 320 Week 9 Assignment The Elevator Pitch
Description
In a paper of 250-350
words, describe what you think are the most important characteristics of a
clear and concise elevator pitch for a new small business.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.
An abstract is not required.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.
ENT 320 Week 10 DQ 1
Description
Select an Internet
article and explain why you think it does or does not meet the criteria for
clear and concise writing. Include the URL for the article you selected.
ENT 320 Week 10 DQ 2
Description
Reflect on this week’s
material and interactions. What have you learned that you can apply to your
personal life?
ENT 320 Week 11 DQ 1
Description
In your opinion, what
are the characteristics of a good/effective presentation? What do you think
makes a bad presentation?
ENT 320 Week 11 DQ 2
Description
How do you feel when
you have to speak publicly? Why?
ENT 320 Week 12 DQ 1
Description
Have you taken a
public speaking class? Should they be required for a business degree? Why or
why not?
ENT 320 Week 12 DQ 2
Description
Is it possible to
explain a concept completely through images without words? Where have you seen
this done?
ENT 320 Week 12 Assignment: PowerPoint Presentation
Description
Using 10-15 slides,
create a PowerPoint presentation (with speaker notes), identify a topic of
interest (business, personal, or cause-related) and sell your idea of that
concept to others.
Describe your topic of
interest, explain why others should be motivated to join or act on this
concept, explain the benefits of action, and describe at least one benefit that
may come from others joining in on this cause.
Use at least 10
visuals that support your message within your PowerPoint presentation.
While APA format is
not required for the body of this assignment, solid academic writing is
expected and in-text citations and references should be presented using APA
documentation guidelines, which can be
found in the APA Style Guide, located in the Student Success Center.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
ENT 320 Week 13 DQ 1
Description
What are 2 examples of
how listening to customers can help a business grow?
ENT 320 Week 13 DQ 2
Description
How do you effectively
listen to a customer?
ENT 320 Week 14 DQ 1
Description
What are 2 examples of
what may happen when a business does not listen to their customers?
ENT 320 Week 14 DQ 2
Description
Reflect on your
interaction with this topic to date. How will this information help you in the
workplace?
ENT 320 Week 15 DQ 1
Description
How can you apply follow-up
skills in order to produce greater networking and public relations success for
your prospective business?
ENT 320 Week 15 DQ 2
Description
How does CRM work as a
tool for automating follow-up skills?
ENT 320 Week 15 Assignment Press Release Essay
Description
In an essay
of 350-500 words, describe the role of press releases in public relations.
Identify components that you believe make an effective press release. Provide
an example of a fictional scenario in which a press release might be
used to gain positive public recognition of a new small business.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so
directed, refer to the Student Success Center for directions. Only Word
documents can be submitted to Turnitin.
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